Speaker Profile: Jenn Givler
August 22, 2008
Jenn Givler will be “taking the stage” on Septemeber 18th at 11amET to discuss how product sellers can utilize marketing strategies that work without the hype.
Jenn says: Marketing physical products is a lot like marketing e-products - there are certain things you need to know to effectively market both. As an entrepreneur who has sold both physical and e-products, Jenn Givler shares her insight into marketing physical products and what you absolutely must do to effectively get your products into the hands of the people who need them.
About Jenn:
Jenn Givler is an Intuitive Business Coach. She teaches healing arts practitioners, holistic business owners and coaches how to effectively promote their business. Jenn has developed a marketing process called Mindful Marketing, and has been working as a coach since 2004.
Jenn has been in business since 1999. Her first business was a handmade toiletries business and healing practice called Willow Fairy Creations. She specialized in Reiki sessions and aromatherapeutic toiletry products. She made soap, lotion, and balms. She marketed her business offline and online and developed a strong, steady following.
Jenn graduated from Shippensburg University with a BA in Public Relations. She started her corporate career designing marketing campaigns, writing press releases, and designing sales presentations for both very small businesses and a larger, national software company. She then went on to be a technical trainer, teaching end users and programmers a proprietary tax software program. She then moved into Human Resources where she began coaching employees, developing and implementing career plans, and training soft skills.
Speaker Profile: Beth Butler of Boca Beth
August 18, 2008
Join children’s recording artist and fellow product seller, Beth Butler, known more as Boca Beth, as she shares with you easy steps on increasing your revenues by more than $1,000 in 4 hours of fun!
Can’t be true you think?
Learn how, in spite of the downturn in the economy, Beth’s bilingual CDs, DVDs, puppets and books continue to break last year’s sales solely due to this one thing: Experiential Marketing!!! Beth will “edutain” you with her wit and wisdom about finding your target for these live events, how to get fired up for the fun and the sales, and what to do during the short time you have your buying customer right in front of you!
Mission Statement for The Boca Beth Program: Our mission is to become one of the leading producers of fun and easy-to-use, interactive tools for every parent, child care provider and educator to aid young children in their development of second language learning. Boca Beth LLC believes that bilingual education is essential in today’s society and strives to offer affordable and environmentally conscious products that families and students can use in their daily routine.
Bio for Beth Butler: Beth Butler, known around the world as Boca Beth, brings Spanish and English to life as a children’s recording artist, educator and keynote speaker. Having lived in Chile and Mexico , Beth gained a love of and respect for Spanish as her second language and now shares with parents, teachers and children how easy and fun it can be to learn a new language before the age of five! Heard on CNN en Español Radio, featured in Parenting and Scholastic/Instructor magazines and recipient of many prestigious parent awards, Beth Butler continues to drive sales of her company with raved-about experiential marketing.
What Is A Physical Product Seller?
August 14, 2008
If you’re selling a product that needs to be shipped, that you can hold in your hand, chances are, it’s a physical product.
There are several different types of physical product sellers:
- Some product sellers create an item by hand — like handcrafted jewelry, handmade baby slings, hand-poured candles, etc.
- Other product sellers manufacture their goods using local factories for production.
- Some product sellers work with overseas cooperatives, in which a group of people create a product and the seller buys the product to resell in the U.S.
- Affiliates are product sellers who join a manufacturer or retailers affiliate program. The affiliate promotes the product on her website and then receives a percentage of every sale. The percentage for physical products is usually between 1% and 5%, and the affiliate doesn’t have to worry about customers service, shipping, processing orders, etc. She only has to market her site.
- Some product sellers purchase their inventory from one or more manufacturers and sell the items on their website. This option requires more work from the product seller, but offers more opportunity for profit than the affiliate arrangement.
- And then some product sellers, which you are most likely familiar with, sell their products in a physical store, also known as a brick-and-mortar.
Each of these options come with their own expenses. Manufacturing your own products can have a high profit potential, however, this requires a lot of work and can require a lot of time and monetary investment.
If you’re wanting to sell physical products online, join our email notification list (see below!) and attend our online event September 17-19.
Updated Website
August 2, 2008
Silly me. I created this website in a program that Teresa does not have. And then got busy.
So, last night I stayed up until about 4 am revamping this site. The first thing I did is install Wordpress, and then I created a custom template for it. Woohoo!
Isn’t it purdy?
I have also updated the schedule and added some more information. Go check it out!