Speaker Profile: Scott Pooler
August 31, 2008
Scott Pooler will be speaking about Getting Started with eBay on Wednesday, September 17th at 4pmCT. Scott is the
EBay in conjunction with eBay Stores is an amazing venue for online sales and advertising.
If your business is looking for the highest return on investment for an online advertising budget, you should consider using the power of eBay and eBay Stores. Dollar for dollar there is no better return on an advertising spend than the money spent on eBay listings and eBay Stores account. No other pay per click or email marketing program can provide the following benefits and advantages.
* Key to a global and local eBay marketing strategy
* Essential to take advantage of global branding & marketing opportunities
* Greater exposure for brand & products
* Increases ancillary sales
EBay Stores are an essential part of any online marketing plan. An eBay Store provides exposure which is unrivaled in the marketplace. With an eBay Store set up correctly through iBusinessLogic’s DesignLogic services, you are not only selling product, you are gaining exposure in ways which were unattainable by small businesses until eBay provided this opportunity. With an eBay store your brand and identity is tied to the products you offer on eBay. Your buyers will gain confidence in the items you offer because your store on eBay will have a consistent theme and will show you are a real business and not a home based fly by night venture. With an eBay stores account and our graphic design department the stability of your business will be projected on every item you offer for sale.
Scott Pooler is a 10 year veteran of Internet sales and a 9 year member of eBay as a Powerseller in several categories. Scott has attended eBay University, is a Certified eBay Education Specialist and a Certified eBay Stores Designer.
As a veteran of many years of online sales as a Powerseller and small business owner, eBay Trading Assistant and Former Master Franchise representative of one of the largest eBay drop store chains in America, Scott has an intimate knowledge of the challenges which present themselves to companies and individuals who contemplate joining the e-commerce and online sales revolution.
Speaker Profile for Product Sellers Seminar: Heidi Richards
August 30, 2008
We are excited to have Heidi Richards, owner of Eden Florist and founder of WECAI to talk about “How to Promote Your Business When Times are Slow” in one of our prerecorded sessions on September 17th.
Heidi is the Founder & CEO of the WECAI Network™ an author, business coach &entrepreneur.
Heidi says she was born to be an entrepreneur, starting with her own bottle collecting route at six. She got 3 cents apiece! She’d walk around the neighborhood pulling her 2 year old brother in his red flyer wagon and they made about a dollar a week. In high school while others were having fun and participating in after-school activities, Heidi was ironing clothes, babysitting, working in a car wash and cleaning other people’s homes. She has owned a child care center, bar, restaurants and most recently a flower shop for 27 + yrs – www.edenflorist.com.
A writer and professional speaker, Heidi enjoys traveling to new countries, learning new cultures & sharing a woman’s perspective on marketing, leadership and running a business. She has written 8 books and co-authored 2; written and compiled 6 ebooks and is the Publisher and Editor-in-Chief for WE Magazine for Women –
Session Description:
“How to Promote Your Products When Business is Slow”
Increasing product awareness and more importantly, SALES are both hot topics these days especially in a tight economy. Have you noticed that some businesses will stop marketing or slow it down when business is slow because they are afraid to spend money? During down times companies have more time than money to spend. There are many things product sellers can do to spread the word and drum up business including how to effectively use the extra time to review, revamp, re-focus on current and new customers. In this fast-paced session Heidi will share at least a dozen ideas for marketing your products and adding to your bottom line.
Heidi is passionate about helping women achieve their goals which led to creating the Women’s eCommerce Association, International – www.wecai.org. Their mission is to “help women do MORE business on and off the web.” They have more than 1300 members and have achieved a steady growth since WECAI’S launch in 2003. They host monthly business and social networking events, quarterly professional summits, publish free information products and offer a free membership to help women achieve their goals. Heidi enjoys reading, writing, tennis, dancing, surfing the ‘net, riding my motorcycle and traveling (oh, and shopping).
In case you still want to know more, visit Heidi’s website at www.HeidiRichards.com
Speaker Profile for Product Sellers Seminar: Arlene Arnold
August 29, 2008
On Thursday, September 18th, Arlene Arnold will be speaking about How to Approach Local Retailers at 4pmCT.
As a small publisher or someone independently marketing a product to small stores or specialty areas of a store, you may wonder how you can use your time and resources wisely. Arlene Arnold first self published her book and tape set called Meditation Tools Made Simple in 1995. Since then she has produced two book and card sets (one of which has been through a second version), three CD’s, and is now producing on online course for her training program called Complementary Color Therapy. Most of Arlene’s products are considered Side Lines so they are in a special category all to themselves. She has sold to small stores across the country and overseas through a distributor and sold to local stores on her own. Arlene will be sharing tips to save you time and resources as you market your products. Feel free to e-mail her your questions in advance using the contact form on her web site www.TransformationalTools.com
Arlene Arnold is the founder of TransformationalTools.com, yet her vision goes far beyond the tools that she has created personally. She finds new tools every day and adds them to the products available, once she or someone she trusts has tried them out.
We are living in a New Age, a time of great change and great opportunity. Some of you have been on this spiritual journey most of your life; some of you have just begun to awaken to your spiritual journey. All of us are in this transformative process together.
Speaker Profile: Marcia Francios
August 28, 2008
Marcia Francios of Take Charge Solutions will be a part of the pre recorded sessions on Thursday, September 18th to talk about Time Management.
Session Description: Learn about the top 3 time management mistakes and how physical product sellers can eliminate and control clutter
Bio of Marcia:
Marcia Francois is a time management and organising coach who empowers small business owners and other busy professionals who want to make the most of their time. You’ll get simple, practical organising and time management secrets to help you work less and enjoy life more! Visit Take Charge Solutions for your free Organising Success Pack.
Speaker Profile: Jenn Givler
August 22, 2008
Jenn Givler will be “taking the stage” on Septemeber 18th at 11amET to discuss how product sellers can utilize marketing strategies that work without the hype.
Jenn says: Marketing physical products is a lot like marketing e-products - there are certain things you need to know to effectively market both. As an entrepreneur who has sold both physical and e-products, Jenn Givler shares her insight into marketing physical products and what you absolutely must do to effectively get your products into the hands of the people who need them.
About Jenn:
Jenn Givler is an Intuitive Business Coach. She teaches healing arts practitioners, holistic business owners and coaches how to effectively promote their business. Jenn has developed a marketing process called Mindful Marketing, and has been working as a coach since 2004.
Jenn has been in business since 1999. Her first business was a handmade toiletries business and healing practice called Willow Fairy Creations. She specialized in Reiki sessions and aromatherapeutic toiletry products. She made soap, lotion, and balms. She marketed her business offline and online and developed a strong, steady following.
Jenn graduated from Shippensburg University with a BA in Public Relations. She started her corporate career designing marketing campaigns, writing press releases, and designing sales presentations for both very small businesses and a larger, national software company. She then went on to be a technical trainer, teaching end users and programmers a proprietary tax software program. She then moved into Human Resources where she began coaching employees, developing and implementing career plans, and training soft skills.
Speaker Profile: Beth Butler of Boca Beth
August 18, 2008
Join children’s recording artist and fellow product seller, Beth Butler, known more as Boca Beth, as she shares with you easy steps on increasing your revenues by more than $1,000 in 4 hours of fun!
Can’t be true you think?
Learn how, in spite of the downturn in the economy, Beth’s bilingual CDs, DVDs, puppets and books continue to break last year’s sales solely due to this one thing: Experiential Marketing!!! Beth will “edutain” you with her wit and wisdom about finding your target for these live events, how to get fired up for the fun and the sales, and what to do during the short time you have your buying customer right in front of you!
Mission Statement for The Boca Beth Program: Our mission is to become one of the leading producers of fun and easy-to-use, interactive tools for every parent, child care provider and educator to aid young children in their development of second language learning. Boca Beth LLC believes that bilingual education is essential in today’s society and strives to offer affordable and environmentally conscious products that families and students can use in their daily routine.
Bio for Beth Butler: Beth Butler, known around the world as Boca Beth, brings Spanish and English to life as a children’s recording artist, educator and keynote speaker. Having lived in Chile and Mexico , Beth gained a love of and respect for Spanish as her second language and now shares with parents, teachers and children how easy and fun it can be to learn a new language before the age of five! Heard on CNN en Español Radio, featured in Parenting and Scholastic/Instructor magazines and recipient of many prestigious parent awards, Beth Butler continues to drive sales of her company with raved-about experiential marketing.
What Is A Physical Product Seller?
August 14, 2008
If you’re selling a product that needs to be shipped, that you can hold in your hand, chances are, it’s a physical product.
There are several different types of physical product sellers:
- Some product sellers create an item by hand — like handcrafted jewelry, handmade baby slings, hand-poured candles, etc.
- Other product sellers manufacture their goods using local factories for production.
- Some product sellers work with overseas cooperatives, in which a group of people create a product and the seller buys the product to resell in the U.S.
- Affiliates are product sellers who join a manufacturer or retailers affiliate program. The affiliate promotes the product on her website and then receives a percentage of every sale. The percentage for physical products is usually between 1% and 5%, and the affiliate doesn’t have to worry about customers service, shipping, processing orders, etc. She only has to market her site.
- Some product sellers purchase their inventory from one or more manufacturers and sell the items on their website. This option requires more work from the product seller, but offers more opportunity for profit than the affiliate arrangement.
- And then some product sellers, which you are most likely familiar with, sell their products in a physical store, also known as a brick-and-mortar.
Each of these options come with their own expenses. Manufacturing your own products can have a high profit potential, however, this requires a lot of work and can require a lot of time and monetary investment.
If you’re wanting to sell physical products online, join our email notification list (see below!) and attend our online event September 17-19.
Updated Website
August 2, 2008
Silly me. I created this website in a program that Teresa does not have. And then got busy.
So, last night I stayed up until about 4 am revamping this site. The first thing I did is install Wordpress, and then I created a custom template for it. Woohoo!
Isn’t it purdy?
I have also updated the schedule and added some more information. Go check it out!